Our Leadership Team

Sameh Muhtadi

Sameh Muhtadi

Chief Executive Officer
Sameh Muhtadi

Sameh Muhtadi

Chief Executive Officer

Sameh Muhtadi has served as the CEO of Bloom Holding since October 2014.
As a real estate investment veteran, Muhtadi carries over 30 years of experience across real estate development, engineering and construction management, strategic planning and financial investment.
Prior to joining Bloom Holding, Muhtadi served as a leader at various renowned institutions: Managing Director of Morgan Stanley - Orascom Infrastructure Fund, CEO of Emaar Properties-Misr, and Executive Vice President of Contrack-Orascom.
An FSA-certified financial advisor, Muhtadi’s expertise spans a wide range of real estate investment disciplines including PPP investments across the Middle East and Africa. Muhtadi received a bachelor’s degree in Civil Engineering from Enfield College, UK, and a Master’s in Construction Management from the George Washington University, USA.

Rami Hreiki

Rami Hreiki

Chief Development Officer
Rami Hreiki

Rami Hreiki

Chief Development Officer

Rami Hreiki joined Bloom in 2014 and serves as Chief Development Officer. Hreiki’s career spans over 22 years and he brings his invaluable expertise in development management, design, procurement and project management to his role at Bloom.
Prior to Bloom, Hreiki headed the Residential and Commercial Development Management department at Aldar Properties in Abu Dhabi. During his 9-year tenure with Aldar, Rami held a number of key positions including Head of Residential and Commercial Portfolio Management, encompassing the full spectrum of responsibilities in Asset and Development Management.
Hreiki has a Master’s Degree in Architecture from USEK University in Lebanon and a post-graduate Diploma in Project Management (with Distinction) from the University of Cambridge in the UK. He is a member of both the Royal Institution of Chartered Surveyors (RICS) and the Order of Engineers and Architects in Lebanon.

Saed Arekat

Saed Arekat

Chief Financial Officer
Saed Arekat

Saed Arekat

Chief Financial Officer

Saed Arekat has served as the Chief Financial Officer of Bloom Holding since 2007. Using 10 years of extensive experience to guide him, Arekat now plays a pivotal role on the Executive Management Team of Bloom, leading the Corporate Finance Strategy and overseeing the Finance function for the Group including: budgeting & planning; treasury; control & cost synergies; reporting & consolidation; investor relations; corporate accounts & Finance ERP applications.
Prior to joining Bloom, Arekat served as Executive Manager/Director at Ernst & Young Baghdad, Iraq. Arekat acted as Senior Manager at Ernst & Young in the Assurance and Advisory Business Services department in the Amman and Ramallah Offices and was a Chief Audit Executive at Palestine Telecommunications Co. Group.
Arekat holds an MBA from Manchester Business School in the United Kingdom and other prestigious certificates such as a Certification in Control/ Risk Self-Assessment (CCSA), Certified Internal Auditor (CIA) and a Certified Public Accountant (CPA).

Obaid Al Shuweihi

Obaid Al Shuweihi

Director of Government Relations
Obaid Al Shuweihi

Obaid Al Shuweihi

Director of Government Relations

Obaid Al Shuweihi joined Bloom in 2008. Today, as Director of Government Relations at Bloom, he is responsible for liaising with all UAE government entities on projects and developments, human resources, land acquisition, Bloom businesses and subsidiaries.
Prior to Bloom, Al Shuweihi was a member of the UAE Armed Forces for 16 years, where he oversaw government relations pertaining to Armed Forces.
Al Shuweihi has attained a Bachelors of Law from Dubai Police Academy and a Lawyers Diploma from Ministry of Justice. He also serves as a Certified Arbitrator specialised in Civil and Commercial Law in the GCC Commercial Arbitration Centre.

Imad Mroueh

Imad Mroueh

Director of Construction
Imad Mroueh

Imad Mroueh

Director of Construction

Imad Mroueh serves as the Director of Construction at Bloom. Mroueh has over 23 years of experience in the management, supervision, control and administration of design contracts, for major development projects in the private and public sector. His expertise covers project management and control, technical and contractual follow up, and managing disputes.
Prior to joining Bloom Holding as the General Manager of Projects, he served as Technical Director at a consultancy firm in Beirut, Lebanon, for 8 years.
Mroueh has an M.S Civil Engineering from Marquette University, USA and a B.S Civil & Environmental Engineering from the University of Wisconsin, USA.

Ziad Hinnawi

Ziad Hinnawi

Head of Sales
Ziad Hinnawi

Ziad Hinnawi

Head of Sales

Ziad Hinnawi serves as Head of Sales at Bloom and has over 20 years of professional experience in UAE and Jordan in sales, marketing, PR and customer relationship management.
Prior to joining Bloom, Hinnawi previously served as Senior Director of Sales at Damac Properties, Executive Director of Sales and Marketing at Al Maabar Investment Company in Jordan, and most recently, as Business Development Director ‎at Zaya Realty in Dubai as an exclusive in-house agent for Majid Al Futtaim properties. He has been involved in development launches and successful roadshows in the region, US, Russia and India.
Hinnawi is certified as a sales professional from the Canadian Professional Sales Association and has been trained in Selling Strategy by Brian Tracy International, Management Development program OPDC, Strategy Management and more.

Dana Awad

Dana Awad

Head of Property Management
Dana Awad

Dana Awad

Head of Property Management

Dana Awad joined Bloom in 2016 and serves as the Acting Director for Asset Management at Bloom, firmly believing in creating lasting communities.
Prior to joining Bloom, Awad worked with Mubadala CapitaLand Real Estate for 9 years. With expertise in several roles, including strata and community management and overall property management, she manages the Bloom community’s portfolio and third party properties.
Awad has a Bachelor’s Degree and a Post-Graduate Diploma in International Business from McGill University, Montreal, Canada, and a certificate in Strata from OTEN, NSW Australia, allowing her to work in various fields ranging from TV production to foreign affairs.

Tom Gilmartin

Tom Gilmartin

General Manager - B.FM
Tom Gilmartin

Tom Gilmartin

General Manager - B.FM

Tom Gilmartin joined Bloom in 2015 and serves as the General Manager of B.FM. Gilmartin has more than 18 years’ experience in facilities mmanagement. He has extensive facilities Management knowledge having operated retail, commercial, industrial, and residential sectors.
Prior to joining Bloom, he was with Ecovert FM in Kuwait, Genetco in Oman for 10 years.
Gilmartin has an exceptional track record of developing sustainable business models, with a passion for service excellence and customer satisfaction.